Islamic Branding Experience dan Customer Citizenship Behaviour terhadap Keputusan Menggunakan Layanan LinkAja Syariah

The influence of Islamic branding experience and customer citizenship behavior on the decision to use sharia linkaja services is focus this research, due increasing digitalization finance. sample used was 252 respondents, sampling technique purposive sampling, namely selection samples with specified criteria. results show that partially has a significant effect decisions services, then positive which means better behavior, more services. Simultaneously, both have simultaneously.Islamic dan behaviour terhadap keputusan menggunakan layanan syariah menjadi fokus penelitian dikarenakan meningkatnya penggunaan digitalisasi keuangan syariah. Sample yang diperoleh responden, teknik pengambilan yaitu pemilihan dengan kriteria tertentu. Hasil menunjukkan secara parsial islamic berpengaruh signifikan layanan, Selanjutnya positif artinya semakin baik maka meningkatkan layanan. Secara simultan bersamaan